Primary audience
As our main reason behind choosing the R&B genre is to create a music video which is more old school and different to what is currently being produced in the industry, our primary target audience are the actual fans of the genre. These are the people who would regularly buy tickets to R&B concerts, such as Usher and Beyoncé. The general age demographic would be between 17-32, and from talking to quite a few people who lie between this age range I have found out that their is a gap in the market which could be filled by our artist in order to reach this audience group.
Similar audience groups would be the avid fans established R&B artists such as:
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| R&B fans at a concert |
- Rihanna
- Ne-Yo
- Usher
- Mariah Carey
- Michael Jackson
- Jason Derulo
Secondary Audience
Our secondary audience would be teenagers and young adults, i.e. 12-25 years old. This is currently the largest age demographic for music consumers. This audience will buy the singles online and stream it online or on their phone. Mainstream music is what they usually listen to and due to the emergence of hip-hop and R&B crossover music, such as 'Unforgettable, by French Montana and Swae Lee, I believe that our R&B track will still meet their needs and make them want to buy into the artist.
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| Ra Sremmurd concert- Teenage fans |
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