Our Audiences
Primary- Our primary target audience are fans of the R&B genre, both contemporary and old school
Secondary- Our secondary target audience are people in the age range of 12-25 as this is the biggest age demographic of music consumers. Moreover, as AJ falls into this age group he would be viewed as an inspirational and relatable role model
Tertiary- Our tertiary target audience are fans of similar and mixed genres such as hip hop as they share a similar style of music to what AJ makes
Music Video Feedback
We received feedback on our music video throughout the process, but also after constructing our rough cut. Below is a table summarising the feedback we received from the rough cut as well as the changes we made as a result of the feedback:
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Throughout the process we would regularly show our progress to friends and family in order to get their opinions on it. This feedback was widely positive with everyone I asked loving it. People we asked especially loved our dance silhouette shots and the dance break, due to the ghosting effect. They felt the dance break was unique and overall the dance shots fit well in the contemporary R&B genre.
Upon finishing the construction of our music video we uploaded it to YouTube and created an online survey using Survey Monkey in order to get post-production feedback. The survey had a link to the uploaded version of the music video so anyone taking part in the survey had quick access. After this we sent out the following link to the survey, https://www.surveymonkey.co.uk/r/K5SLH62, to all our friends and family so we could get a wide range of answers; this covered both people within our core target audience group and people who wouldn't be considered within this category.
Below is some of our survey results:
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| Ages of people taking part in the survey |
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| Genres people thought the music video was |
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| Chart showing whether people would like to know more about the artist |
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| Peoples rating of the music video out of 10 |
We also received some feedback from a small group of 17-18 year olds in the form a reaction video. We filmed them as they watched our music video and we then preceded to ask them questions based on what they thought of it. This can be see below:
Overall the feedback was positive with our music video's message and genre being easily identifiable to focus groups and people who took the survey.
Website Feedback
As producing a website was relatively new to all of us it was essential we received constant feedback. Many of the people I asked to comment on the website really liked the layout of the home page due to its ability to easily access the rest of the features on the website, such as tour information and the shop.
Below is a filmed reaction of two of our target audience members to our website:
Overall the feedback on our website was positive with one of the most positive comments being how professional it looked. This was massive for us as it showed to us that the website seemed authentic and therefore would not look out of place in the real life music industry.
Album Cover Feedback
As was with the website, producing an album cover was new to all of us so again feedback was greatly appreciated throughout. We never really had any issues whilst constructing each panel of the album cover apart from having to change ideas on our outside back panel. This was because the idea we initially intended to construct did not come out as intended. Below you can see the initial outside back cover attempt:
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| Our attempt at layering photos into one image |
Overall, the process of getting audience feedback was essential to producing a more refined and popular final product. It enabled us to meet our target audiences needs and tailor our products to ensure they would be appealing and also meet the criteria of the R&B genre
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