R+P Post 22: Planning my promo shots

Promo shots are key to an artists promotion as they provide the first impression to any audiences. Therefore they must be appealing but also a true representation of the artists identity.

For AJ's promo shots we are planning to mix between studio and location shots whilst also changing up angles and framing. Our two main inspirations have been Ne-Yo and Raleigh Ritchie. Promo shots of these two artists can be seen below, and in each photo you can clearly see the intentions behind it, for example the 'candid' photograph of Raleigh Ritchie looking off camera shows vulnerability and in turn makes him more relatable to an average audience member. We believe that incorporating this idea into our promo shots will help us get across AJ's identity and personality as sightly quirky.

In contrast to the more 'real' shots of Raleigh Ritchie we also plan to have some more professional shots which can make AJ seem more aspirational and smooth, of which the former is a key convention for any R&B artist.

Below you can see some of our inspirations:

After looking at a wide range of promo shots we came up with a few designs which we think will help us achieve our intended vision for AJ. Some of these rough drawings can be seen below: